TechnologyOne launches new brand
Leading enterprise business software provider TechnologyOne is embracing the goodwill associated with its company name and aligning its product suite under this brand.
The company has built a strong value proposition by developing a suite of seven totally integrated products, that together provide a total enterprise solution for organisations in key vertical markets.
Executive Chairman Adrian Di Marco said that it was critical that as the organisation moved into new markets it created a strong brand and maximised goodwill associated with this brand. To this end, the company has now renamed it solutions under this name, as follows:
• TechnologyOne Financials (replaces Finance One)
• TechnologyOne HR & Payroll (replaces People One)
• TechnologyOne Supply Chain (replaces Sales & Retail One)
• TechnologyOne Business Intelligence (replaces Enterprise One)
• TechnologyOne Property (replaces Proclaim One)
• TechnologyOne Student Management (replaces Student One)
• TechnologyOne Works & Assets (replaces Work One)
Mr Di Marco said that the company had developed a strong value proposition and key differentiators from its competitors and it was important that these points were reflected in the company’s brand.
“TechnologyOne’s ability to develop, market, sell, implement and support its integrated applications is a unique value proposition for the enterprise applications market,” Mr Di Marco said.
“We have embodied this vision in our new suite of marketing materials, including our website, advertising and tradeshow displays.
TechnologyOne’s approach to developing functionality rich, best in class software solutions, places it in a unique position where the company is one of few vendors to own the intellectual property of a fully integrated core enterprise suite.
“This allows us to develop vertical market solutions with deep integration across our core suite to provide us with a competitive edge in target markets, and integrate these with the core applications for specific vertical markets, such as our Property solution for Local Government, and Student Management solution for the Higher Education sector.
“By bringing all of our products in line under the TechnologyOne brand, customers and prospective customers are able to understand the strength of integration within our product suite.”
“I strongly believe this initiative will help us to build our brand into one of the world’s great software and services organisations,” Mr Di Marco concluded.